Public relations is evolutionary. It’s not a menu of cookie-cutter services, or a one-size-fits all approach that stales over time. It is a vibrant practice that builds on what is learned and improves with each new discovery. Innovative, like the companies it serves. Flexible to flow with changing demands. Just as the media and business ecosystems have transformed dramatically in recent years, so has our practice of public relations.
A hybrid practice designed to maximize client satisfaction.
Cogenta Communications is a hybrid agency that runs on the efficiencies of experience and intuitive resourcefulness. We combine the tools and brainpower of a traditional agency practice with the domain expertise of specialized consultants and the collaboration of an internal hire intimately entwined in your business. With this approach, we can extend your team on demand at turbo speed.
We believe that every modern communications program requires a flair for strategic execution paired with a passion for crafting an intelligent story. We also know that creative execution is best delivered on a solid foundation of program management and effective budget utilization. We’ve developed a lean approach to communications that strips away the unnecessary and focuses your program on what matters most. We deliver powerful relationships, resilient pitches and crisp messages – all resting on solid, decisive programming that drives results.
We weave strategy into every touch point. It is the cornerstone of our practice. Our practice involves more than simply measuring hits at the end of the day. Every media conversation we initiate begins with an outcome in mind. If we aren’t helping our clients foster long-term relationships that establish credibility and thought leadership, then we are not doing our job.
A modern approach for the modern media era.
Everyone is on communications overload. It’s easy to get lost in the millions of Web sources available without the tools and knowledge to identify the outlets that matter most. Today a synergistic approach to content and media placement is essential in every communications effort.
We partner with our clients to identify target markets and define core messages that we deliver across the multi-disciplinary channels that comprise today’s modern media mix. We help you identify the unique elements of your story that will resonate to reach customers, partners, investors – the key audiences that support your business goals.
We rely on a variety of touch points – blogs, social media, even traditional media – to push through the noise. Every media interaction – whether it’s an article, blog post or Twitter update – is a singular event in the content lifecycle. It’s our job to interconnect those interactions across platforms, amplifying your voice.
We’ll develop meaningful content to tell your story, look for ways to extend its reach virally, transform it into something new with a fresh twist, and package it for optimal exposure.